Netflix has had a very rough couple of weeks, and it hasnt helped that they are in the midst of streaming wars. Potentially cracking down on password sharing, considering an ad paid tier, and the continued practice of canceling many of their shows without the title Stranger Things or Bridgerton, hasnt won Netflix any favors.
However, Netflix is contemplating live-streaming in an effort to expand its content library in the near future.
According to Deadline, this increase would have an impact on their previously existing unscripted shows and stand-up specials. It would also result in Netflix being able to use the feature for live voting for competition competitions and talent contests. This includes their upcoming dance competition series Dance 100 from Studio Lambert.
The company has a lot of content to share with this new live system, according to reports. Many of their stand-up specials have been huge hits for their company, and they usually film a handful of them at this annual Netflix Is A Joke comedy festival. Others huge winners include Dave Chappelle, Larry David, and Pete Davidson. Instead of just pre-recording them for a later date, the streamer may live stream the hottest specials. Selling Sunset just aired its reunion special for Season 5.
This means that there might be additional unscripted shows in the future to compete with cable channels such as CBS and ABC. Netflix already has a few unscripted shows like Love is Blind and The Circle under their belt which might benefit from such a move. However, Netflix might consider making a live sports game if it wants to remain on top of the streaming food chain. Deadline suggests that sports are not linked to this live-streaming strategy at this time.
The days of Netflix becoming aware of their complacency are expected to pass, as they compete with the likes of Amazon Prime, Apple TV+, HBO Max, Disney+, Paramount+, and Shudder. Most of those newer streaming options already have live channels or live programming to keep their subscribers happy. While this is important to remember that this live-streaming plan is still in early stages of development and hasnt been officially announced yet, this will be where Netflix will in the near future.
Netflix is poised to try something to keep their content running unavoidable until the next evolutionary step is accomplished. Like Love is Blind, however, many people think about it.
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