Influencers, which have received fake and manipulated reviews, will be cracked down by the FTC

Influencers, which have received fake and manipulated reviews, will be cracked down by the FTC ...

The Federal Trade Commission recently revealed that it intends to crack down on "stealth advertising." This comes amidst a recent push to update its guidelines against "fake and manipulated reviews." The organization has been battling deceptive online advertising for the last decade.

The Financial Times (FTC) has issued a paper titled Disclosures 101 for Social Media several years ago, but it has now proposed changes that "reflect the extent to which advertisers have expanded to the use of social media and product reviews to market their products." The proposed changes are intended for influencers, but social media platforms like Twitch are also in the crosshairs.

REALTED: If you want to support The Hogwarts Legacy''s developers, please help them get a union.

"Online reviews and influencer endorsements are ubiquitous on the internet, and they address real and new challenges," Commissioner Lori Slaughter said in a speech on May 19, 2022. "Unlike yesterday''s celebrity endorsers, influencers are often seen as experts in their markets, whether that''s for fashion, health products, or cutting-edge consumer technology.

"Influencers constantly interact with their followers in their market or social circle. These are often relationships of trust and without clear guidelines and roles. They''re ripe for commercial exploitation and deception, according to Slaughter. The new guidelines demonstrate that we intend to investigate breaches of that trust whether it''s by brands manipulating reviews, influencers not divulging material relationships with corporations, or by microtargeting aimed at deceiving specific groups of consumers."

The Federal Trade Commission (FTC) provided a lengthy example when it comes to such microtargeting. "A social media advertisement promoting a cholesterol-lowering product features a testimonialist who claims how much they reduced their serum cholesterol. The claimed reduction greatly exceeds what they typically experienced by users of the product, and a disclosure of typical results is required," the FTC said. "The marketer has been able to identify from an online data collection Spanish-speaking individuals with high cholesterol levels who are unaccustomed to the use of the

Due to the fact that minors are particularly vulnerable to influencers even if they disclose them. "Practices that would not be questioned in an advertisement addressed to adults might be challenged in such cases," the organization said. This could be a problem for Twitch in particular. According to reports, more than 40% of users on the social media platform are between the ages of 16 and 24. The number of users under the age of 16 is completely unknown.