According to reports, EA is pursuing sale or merger

According to reports, EA is pursuing sale or merger ...

Microsoft''s recent acquisitions of video game companies like Bethesda and Activision Blizzard have sparked a frenzy among competitors, with companies like Sony pulling out its wallet to purchase the Halo and Destiny creator Bungie.

According to a survey, the Battlefield and FIFA developer has supposedly already held discussions with Disney, Apple, and Amazon.

It''s apparently been in talks with NBCUniversal about a potential merger, but the two parties could not reach an agreement. Both parties declined to comment, and EA said it did not respond to rumors and speculation.

Comcast CEO Brian Roberts reportedly proposed the merger, and if the deal had gone ahead, Roberts would have remained under control, with Andrew Wilson, the current CEO of EA, as the new mega-business.

EA has allegedly been "persistent in pursuing a sale" and is only more eager after Microsoft''s agreement with Activision Blizzard. It is also interested in a move that will see Wilson remain the executive director. While no agreements are currently in the works, it is also likely to make an acquisition or merger happen.

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