I went out for a cheeky Nandos this past weekend and was horrified to see a gaggle of zoomers walking towards the cinema to see a film. It sounds normal, right? Except it wasn't. These stern-hearted kids were dressed in formal suits and hands clasped together in one file towards the venue with one simple objective: to see Minions: The Rise of Gru with their homies and treat it like the masterclass of film it quite clearly is. Thanks, TikTok.
This is the latest viral sensation to emerge from the social media platform, following in the footsteps of Morbius fever and how tens of thousands made the Jared Leto film an ironic part of their personality for several months, with memes even causing Sony to re-release the film. I feel like morbing's meme success was testing the waters, with Minions marching in and pushing us forward with an idea so illogical that of course people went along with it.
I like an ironic joke, and this trend is reducing the idea to an extreme that I cant help but applaud young people who are engaging in cinema chains with dozens of their friends dressed in a mixture of suits, overalls, yellow face paint, and scarves as they prepare for their bigscreen screenings. However, some minor upsets have come along and ruined the fun. Over the weekend, Ive seen videos of people strewn into their screens and screaming at the top
Scream and shout at movies, although comic book films appear to be a common thing in the United States, but they do not do so in a way that deliberately harms property or ruined the experience for other people. One viewer tossed a banana at the screen itself, staining the equipment, and completely ruining it because replacement and rebuilding them are not cheap. The simple simple is that it can so easily turn into something damaging.
Because some of me wants to be cool and down with the kids, while the other thinks that property damage is a real thing, and Id hate to be the retail workers confronting a trend that only makes their jobs easier. This trend has spread far too far. What started on TikTok has now spread to my small town in the middle of England, where kids are marching to a cinema in the middle of a business park with bananas in tow.
Keep in mind this is also a large screen game, so I cant imagine how confused parents are when a peaceful screening of the latest Minions masterpiece turns into a tense moshpit in tribute to Gru. It's fantastic to join in on big events and having fun with it all, but you must not be a dick about it, because you want to look cool in front of your friends. Having no respect for others will result in a temporary dose of viral clout.
When I cheered about the Summer of Morbius, and how Jared Leto was unlucky in directing comic book titles to a higher level of brilliance, it was so amazing because we were all in on the joke, and nobody was having their day ruined. Sucking blood is far less harmful than throwing bananas.
This is absolutely not the last trend from TikTok, given how quickly ideas can be spread across the platform and manifest themselves imitated in reality instead of being laughed at like the playful jokes they are. If your attempts at comedy are going to ruin somebodys day then then you may just ignore it.