HBO Max and Discovery+ will be one by this time next year. During the company's second quarter earnings call, Warner Bros. Discovery said the platforms would merge.
According to Variety, the media company did not disclose the name for the merged HBO Max-Discovery+, which will launch in the United States in the summer of 2023. The new platform will be introduced to Latin America in the fall of 2023; Europe in early 2024; Asia Pacific in mid-2024; and additional markets in the fall of 2024.
Warner Bros. Discovery expects to reach 130 million global subscribers by 2025, and that direct-to-consumer businesses will generate $1 billion in earnings by 2025. This news comes just two days after Warner Bros. Discovery announced that Batgirl and Scoob!: Holiday Haunt would be available on HBO Max as part of its previous corporate structure.
JB Perrette, the CEO and global streaming and interactive president of Warner Bros. Discovery, explained the reason for combining HBO Max and Discovery+ into one platform. Perrette said the goal of the merger is to reduce the amount of churn so the future platform can cater to everyone in the household.
Warner Bros. Discovery is initially focused on the HBO Max-Discovery+ free, ad-supported platform with completely different content, according to Perrette. The merged HBO Max-Discovery+ will bring together the best elements of both services, offering a diverse set of capabilities, according to Perrette.
Warner Bros. Discovery had previously announced intentions to merge the two streaming platforms, and CEO Gunnar Wiedenfels proposed a way to combine the streamers in March. HBO Max-Discovery+ will offer thousands of hours of programming from scripted to reality and documentary content. In the United States, Discovery+ is priced at $6.99 per month without ads and $4.99 per month with ads.