Nicole Kidman Will Be the Face of AMC Theaters

Nicole Kidman Will Be the Face of AMC Theaters ...

Nicole Kidman became the face of AMC Theaters, establishing a cultural phenomenon that is now going on for another year. Thanks to films like Top Gun: Maverick and Elvis, Adam Aron, AMC Entertainment's chairman and CEO, talked about the company's earnings and closing the margin on its losses, but Aron also announced that Kidman would be serving as the company's spokesperson for another year.

The best news of today is that Kidman walks through a puddle and is reflected in the water by the AMC logo on a theater. Kidman walks into the theater talking about the magic of the movies, and we see a montage of films playing before her.

The ad, which has spawned countless memes and quotes in a way that seems to be the finest form of fanfare, says:

"We come to AMC theaters to laugh, to cry, to care, because we need that all of us." "My heartbreak feels good in a place like this. Stories feel perfect and powerful."

Does it feel right to have this ad return in theaters for another year? Or another ad with a similar tone? It's something we've all just embraced.

With the montage featuring new films, there is no word on whether or not the ad will change or be the same configuration as it is currently. Whatever they decide to do with Kidman, at least we know that heartbreak does indeed feel good in a situation like this.