After 45 days in theaters, Warner Bros. movies are no longer moving to HBO Max

After 45 days in theaters, Warner Bros. movies are no longer moving to HBO Max ...

According to Decider, the notoriously film-friendly HBO Max streamer is making some significant changes in regards to when and what films will be available to subscribers.

After a profitable uptick in HBO Max subscribers after what they internally referred to as "Project Popcorn," Zaslav is once again slamming his metaphorical axe to slash subscription to films at the knees in the name of his "strategic shift." Kilar's methods proved successful, with subscribers reaching 73.8 million by the end of 2021, according to the newly-merged Warner Bros. Discovery (which offers both HBO Max and Discovery+) earning 92.1 million in total.

Under Project Popcorn, HBO Max originals, including the now-infamous Batgirl, were promised to their subscribers only 45 days after their theatrical release. A number of exclusive HBO Max originals have vanished from the streaming service, no longer available to subscribers for the monthly fee, but are now available for purchase or rental for an additional charge.

Zaslav stated in the Q2 interview:

"We cannot establish an economic case for this notion of expensive films going direct-to-streaming." Were making a strategic shift. As part of that, weve been out in the town talking about our commitment to the theatrical exhibition and the theatrical window. A number of movies will be launched with shorter window."

Following the epidemic, cinema witnessed a significant shift in consumers' attitudes to theatrical releases, and the industry has been making significant investments to restore Hollywood's iron fist. Some filmmakers make significant efforts to restore their films to onscreen spectacles through the use of IMAX and cinematic nostalgia, while others focus on the need for a theatrical release window of 100 days or no dice.

The main attraction of HBO Max was its quick turnaround for big box office films, as well as HBO originals like An American Pickle with Seth Rogen, but the service is likely to drop both. However, Zaslav did not reveal whether or not originals like New Line's 1990's House Party, which was also quietly removed from its release schedule, would be produced in the future, as brands like Studio Ghibli, TCM, Criterion, and Crunchyroll are now out of the question.