Nicole Kidman will be the face of AMC theatres for another year

Nicole Kidman will be the face of AMC theatres for another year ...

That uncanny desire for perfection isn't going anywhere.

One of the most unexpected surprises for many moviegoers who frequent an AMC theater in the past year was seeing Nicole Kidman in a heartfelt video that airs before each film. It seemed to me that Nicole Kidman and the entire AMC Theatre staff share the same goal.

The most recent quarterly earnings call (and meme-inspired investor dividend) provided valuable information for fans of the Moulin Rouge star: Kidman is currently in discussions to extend her contract as brand ambassador for AMC Theatres for at least another year.

Nicole Kidman reminds us in AMC's now famous and well-known advertising campaign that given that Hollywood has great stories to tell, movie fans are ever so eager to see those stunning images on AMC's huge solo screens, according to CEO Adam Aron.

The news isn't surprising as there was no information available about any other videos she may or may not be filming. Many movie lovers who had missed the theatrical experience during the epidemic appreciated the fun of the video. The star herself isn't quite sure why the ad became so popular as it did.

Kidman said he can't explain why it's worked or why it's become viral. However, what I can tell you is that the response to the movies is directly related to the number of people returning to theaters to enjoy the movies. And that's exciting.

Kidman will reprise her role as Atlanna in the upcoming Aquaman and the Lost Kingdom alongside Jason Momoa and Ben Affleck. Shell will also reprise her role as a voice actress in the upcoming Skydance Animation film Spellbound. Fans might have to adjust to seeing her own ad play before seeing her films at AMC Theatres.

IndieWire has reached out to Nicole Kidmans' representatives for further information.