The Marvel Cinematic Universe is spiraling out of control, and the franchise is rapidly catching on to casual fans, hardcore sycophants, and even their own creative teams. With the recent outpouring of announcements, the brand's excess threatens to smother itself and die the slow death of every empire in history.
Superhero fatigue has evolved from a theoretical speculative discussion into a fact of the industry. While Marvel's individual properties continue to be profitable and fans continue to be unstoppably eager for certain standouts, the big surprises are overwhelming. Maybe the time for the five-year plan was over ten years ago.
Marvel presented its iconic timeline map for Phases 5 and 6 of the Marvel Cinematic Universe at a recent San Diego Comic-Con. Quite a few of these projects were entirely new to the fans, a few were untitled, and a few OF new arrivals. Perhaps even more surprising, the Phase 6 map was clearly unfinished. At least 22 unknown films and TV shows were revealed within these few years.
Fans have now obtained the budgets for 2022 and 2025, as well as the 22 upcoming features and the four projects that have already been dropped this year. From 2012 to 2015, the Marvel Cinematic Universe produced seven films, roughly 15 hours of content. The whole list of projected content hasn't been released yet, but it's possible that the year 2022 will still provide more content than the previous decade.
The constant evolution of Marvel is a natural consequence of something becoming hugely popular, but it's also affecting every aspect of the franchise. Fans are free to pick and choose which pieces of the universe they're interested in enthusing, but the constant stream of new content makes it difficult to pick out the best. More and more fans are beginning to believe that the greatest empire in the world of blockbuster cinema will die.
The overwhelming all-consuming greed of the Marvel Cinematic Universe has resulted in more people opting to work on a rapidly growing swarm of films. Thor: Love and Thunder has left fans reeling, but it's important to note that a film that was released in 2012 isn't just bad for the franchise itself; it's also bad for the films as a whole.
This problem will not be solved until the individual films remain popular. Phase Two will have six films, Phase Three will have eleven, and Phases Five and Six may have dozens, and every empire will eventually fall apart.