Today, the Roblox MTV VMA experience starts off in the metaverse

Today, the Roblox MTV VMA experience starts off in the metaverse ...

If video killed the radio star, the metaverse might follow suit with its first look at the metaverse, starting this weekend for the MTV Video Music Awards.

The VMA Experience will run from August 12 to August 28, with a total of three games, including MTV logo tokens, which they can use to vote for their favorite artist in the award show's best metaverse performance category. The VMAs introduced the category this year, listing Charli XCX, Twenty One Pilots, BTS, Ariana Grande, Blackpink, and Justin Bieber as nominees for performances on platforms as diverse as Roblox, Fortnite, Minecraft, and Wave.

Amy Campbell, the chief marketing officer of Paramount Media Networks and MTV Entertainment Studios, spoke with The Wall Street Journal.

MTV's affiliation to Roblox opens the way for even more musicians and music-oriented brands to exploit the opportunities in the metaverse. Music companies have slowly been adapting to the metaverse as a means to reach new audiences. Lil Nas X and George Ezra have hosted their own Roblox experiences.

MTV has previously created a Minecraft experience, but this is the first time it has jumped into Roblox's metaverse. According to the Wall Street Journal, company representatives said MTV created the experience to engage younger viewers and learn more about Roblox as a platform.

As more musicians cross over into gaming in various ways, such as Post Malones Apex Legends Twitch streams and Beat Saber music packs featuring artists like Green Day and Billie Eilish, they have always gone hand-in-hand.

Check out our Roblox music codes list for August, which you may combine with some sweet avatar upgrades youll receive with our free Roblox promo code list in August. And make sure to bring your new sounds and gear with you as you visit the greatest Roblox games in 2022.