According to the screenwriter, Nicole Kidman inspired every word of an iconic AMC commercial

According to the screenwriter, Nicole Kidman inspired every word of an iconic AMC commercial ...

Billy Ray, best known for his roles in films ranging from Oscar-nominated Captain Phillips to 2012 YA tentpole The Hunger Games, left an impact on post-lockdown movies with the production of that wonderful AMC commercial starring Nicole Kidman, which first appeared on television in September 2021. The commercial has since become a staple of the AMC theater experience.

Ray told Variety about his involvement in a recent interview celebrating the commercial's one-year anniversary. She had been asked by AMC to produce an ad and wanted my help with it. She said, OK, of course.

Ray said he was told that he would see Nicole looking stunning and walking into a movie theater after too much time away. The goal was to reintroduce people to the cinematic experience.

Ray claims that the first draft of the spot took 15 minutes to compose, with just a few minutes aside for revisions. It is also without doubt the most widely viewed material he has ever written.

Ray told Variety that the campaign has been seen by tens of millions of people worldwide. I began to notice on Twitter, like, Whoa, people are tweeting about this. Nicole is everywhere. Someone on Twitter was wearing a T-shirt with the image [of Nicole] and the line Somehow, heartbreak feels good in a place like this. I ordered ten of them.

Ray believes the ad resonated because people need movie stars. And people need movies. And they didnt realize how much they missed those two things until they got to return. Nicole is a great example of that.

Kidman renewed her contract as the public face of that uncanny feeling, and agreed to represent the theater chain for another year. Ray was also asked to produce another AMC commercial, this time with Nicole and other A-list actors.

Billy Ray, who was nominated for an Oscar, said of his favorite line in his life: Somehow, loss feels good in a place like this. Nicole inspired every word I wrote.

Ray's complete interview can be seen on Variety and re-watch the iconic commercial below: