Iron Man Star Reveals Marvel's Back-Up Plan For Iron Mans Failure

Iron Man Star Reveals Marvel's Back-Up Plan For Iron Mans Failure ...

Robert Downey Jr. described how Marvel Studios halted producing Iron Man in order to prepare for its possible impending implosion.

The Marvel Cinematic Universe has grown to become the world's largest franchise today, but there was a time before the superhero craze when the thought of an Iron Man film sounded crazy — especially one starring Robert Downey Jr., who had spent less than a decade in jail for drug-related crimes.

However, as a result of more than 14 years and 38 MCU projects, the Iron Man trilogy remains the seventh highest-grossing film of all time, Tony Stark is one of the most well-known heroes in the world, and Downey Jr. is one of Hollywood's highest-paid actors today.

Although looking back to that time when Iron Man's fate was in the air and Marvel was on the verge of bankruptcy, the studio had a backup plan in place in the event things didn't go to plan.

Iron Man Star Reveals Marvel's Movie Failure Back-Up Plan

Chris Gardner of The Hollywood Reporter shared a clip from the Director's Guild of America's "Afternoon with Robert Downey Jr." event in which the Iron Man star discussed how Marvel Studios prepared for the MCU's eventual failure.

The MCU veteran was asked to expand on a previous quote he had given in which he equated making the 2008 blockbuster to "doing [their] version of a big-budget Robert Downey Sr. film"

Downey Jr. explained for the first time that Iron Man's expectations within the studio were low, and that the cast and crew "were a little bit left alone" to develop the project:

He continued to state that the film was "ready to be written off if it failed," just as Warner Bros. canceled Batgirl for a tax write-off recently:

The actor added that the team did not have "a lot of creatively aggressive eyes on them," which gave them a lot of freedom:

Downey Jr. lastly quoted the words of Obadiah Stane actor Jeff Bridges, who compared the process to "doing a $200 million independent film."

Why Did Marvel Take a Chance On Iron Man?

In today's world, the fear about making an Iron Man film may sound silly, but back then, the armored Avenger was one of Marvel's lesser-known villains. After all, the most well-known heroes such as the X-Men, Fantastic Four, Hulk, and Spider-Man had their film rights sold elsewhere.

At the start of the Marvel Cinematic Universe, the story of how Iron Man became the first film in the franchise is funny. Tony Stark's suited hero was by far the winner.

Although the $140 million production budget indicated that the studio believed in this gamble, strategies were taken to minimize any damage. It may seem strange, but it saved time and money.

As a result, everything worked out for the best, as Robert Downey Jr. dubbed them, "lunatics," going on to develop one of the greatest and most influential superhero films of all time, bringing a staggering $585 million box office haul and kicking off a major franchise.