Warner Bros. Discovery will merge streamers and also keep a separate Discovery+ channel

Warner Bros. Discovery will merge streamers and also keep a separate Discovery+ channel ...

Warner Bros. Discovery should have paid attention to its own viral slide show, which portrayed a general lack of crossover between HBO Max and Discovery+ subscribers.

The David Zaslav-led company intends to merge Max and Discovery+ into a new, singular platform this spring. Discovery+ will remain as a standalone service, as confirmed by IndieWire. Additionally, not all Discovery programming will go to the Max/Discovery+ hybrid service; some will remain exclusive to Discovery+.

Shark Week stunt programming and Chip and Joanna Gaines' Magnolia Network programs will be available on Discovery+ and the forthcoming hybrid service. The Wall Street Journal first reported the news.

When you consider the price and (self-reported) fanbase differences between the two brands, why would someone who was used to paying $4.99/month (with ads) or $6.99 (without) for their Discovery+ programming suddenly be okay with paying HBO's $15.99/month (with ads) or $15.99 (without) for HBO programming they never wanted? Or at least, they didn't want at HBO prices.

Discovery+ has about 20 million subscribers and is already profitable. According to Wells Fargo's equity analysts, the overlap between Max and Discovery+ is about 4 million subs in the United States.

Warner Bros. Discovery intends to develop its own FAST (free, ad-supported streaming television) in the future. The company has already licensed a lot of its programming, including "Westworld," to launch branded FAST channels at Tubi and The Roku Channel.

Warner Bros. Discovery has been canceling, un-renewing, and straight-up scrubbing HBO and HBO Max programming and library content left and right in order to get here.

On February 23, Zaslav and his trusted CFO Gunnar Wiedenfels will report WBD's fourth-quarter and full-year 2022 earnings.