Electronic Arts is expected to retain control of a key component of the franchise, with just months till FIFA officially rebrands to EA Sports FC. According to reports from the United Kingdom, EA will continue to tie itself with the Premier League.
How to Finish Flashback Chris Smalling SBC - Requirements and Solutions in FIFA 23
Premier League teams in the United Kingdom were informed on February 10 about a new contract between the top football association and Electronic Arts. The new arrangement would pay the Premier League and its member clubs £488 million over the next six years, and will keep the publisher as the league's lead sponsor.
Electronic Arts and the Premier League have been connected since 1998 through the FIFA franchise.
EA's goal is to maintain the Premier League's branding and the member teams' names, players, and logos, as they serve as strongholds for the successful football franchise. These kinds of agreements will be even more interesting to watch in the future, given that the publisher/developer has chosen to substitute the FIFA logo for an in-house one in EA Sports FC.
The FIFA license's demise will have an impact on future franchise sales, but moves like this maintain EA's supremacy in the simulation football game world. Konami's eFootball (formerly known as PES) is the only competition for the company.