Microsoft's quest to acquire Activision remains at the core of Call of Duty

Microsoft's quest to acquire Activision remains at the core of Call of Duty ...

The battle between Sony and Microsoft over the acquisition of Activision Blizzard by Xbox makers continued on Thursday, with both companies equating on Microsoft's commitment to keeping Call of Duty on PlayStation.

The public back-and-forth occurred just as reports suggest that the European Union might tighten its grip on Microsoft's deal. A few weeks ago, UK regulators declared that they would investigate the deal seriously, fearing that it would undermine competition. Now, according to a Financial Times article, the EU is considering a larger, more formal investigation.

Sony lauded the EU's decision in a statement to on Thursday. This move would have significant negative consequences for gamers and the gaming industry, according to the company. We want to ensure that PlayStation gamers continue to have the highest quality gaming experience, and we appreciate the [UK. Competition and Markets Authority]'s effort to safeguard gamers.

Microsoft reacted angrily: It makes no sense for Microsoft to remove Call of Duty from PlayStation, given its market leading console position.

The comparison to Microsoft as the leading console company is rather new. It appears that Microsoft's messaging strategy is to present itself as the smaller market player, making its acquisition of Activision a threat to Sony or wider competition. Of course, the statement leave open the possibility of what might happen if Sony were not the leading console presence.

Despite all of this hype, the transaction remains in jeopardy until EU, UK, and United States experts have had the chance to examine the two businesses and the marketplace, and either approve the purchase or create a set of concessions for Microsoft to accept.

With Call of Duty: Modern Warfare 2 and Warzone 2.0, the franchises' Call of Duty Next streaming event was held on Thursday, and they are scheduled to be released later this year.