High Point Coffee, a discontinued decaffeinated instant coffee brand that hiredLauren Bacall as a spokesperson in the 1980s, has answered this question.
Bacall, a screen legend and actress of To Have and Have Not, has been put in a different light: Hilariously slinging instant coffee as the easiest way to refresh on set. On September 16, Bacall would have starred in iconic films like How to Marry a Millionaire, Dark Passage, and The Big Sleep.
Bacall was married to Humphrey Bogart until his death in 1957, and they co-starred in a series of films together.
In the 1980s, Bacall lent her signature sultry charm to the High Point Coffee campaign. The bingeable commercials have a similar feel to Orson Welles' Paul Masson wine commercials meets The Golden Girls, with Bacall revealing why she loves High Point.
Im enjoying life today more than I ever have, and Im living it to the fullest, perhaps because I finally learned to pick my pleasures, like coffee, Bacall said in an advertisement. I chose High Point because to its flavor. Flavor that makes me happy.
The Mirror Has Two Faces star adds, Did you know that High Point is decaffeinated? Ill tell you a secret: Caffeine sometimes makes me tense. And tension can show on your face. In my profession, you have to look your best. Look, I set high standards for myself and for my coffee. Thats why High Point is number one with me!
Bacall walks off the set, commenting on the amount of coffee cups strewn about. I dont need caffeine. Thank you.
To commemorate the birthday of the late icon, watch Bacall deliberately debate the merits of the rich and flavorful coffee.