Splatoon 3 Is A Popular Streaming Game in China... But It Hasn't Officially Launched There Yet

Splatoon 3 Is A Popular Streaming Game in China... But It Hasn't Officially Launched There Yet ...

Splatoon 3 was expected to be a smash hit in Japan, but the third mollusc shooter has taken the whole world by storm since its release two weeks ago! One such instance is in China as highlighted by Niko Partners Senior Analyst Daniel Ahmad, who claims that 46% of streamers across many Chinese streaming services have streamed Splatoon 3 since it was released on 9th September.

Niko Partners' China Games Streaming Tracker provides this data, revealing that not only are 46% of streamers displaying their ink-tastic gameplay, but 72% of tips on the three listed services (DouYu, Huya, and Bilibili) have also gone to Splatoon 3 streams.

Splatoon 3 is the first game in the series to have a simplified Chinese localization, which is expected to increase the game's appeal in China:

Nintendo was the market leader in China back in 2021. In 2019, the Switch was released in the country, which has sold 1 million units. We're sure Splatoon 3 will eventually land in China officially, which will likely help the console strengthen Nintendo's market position even further.

  • Further reading - Nintendo Is Now The Market Leader In Video Gaming's Biggest Region

The next Splatfest will be held this weekend in South Africa. Make sure you check out our guide to find out when the tournament starts in your region, or check out this link to see the best offers on the game if you haven't purchased a copy.

Are you impressed with the worldwide impact of Splatoon 3? Take a dip in the comments to express your thoughts!

[source nikopartners.com, twitter.com]

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